My name is Bethany Novak. And I am a snob.
No, not a snob for everything. I mean, I love my butler just as much as I love my housemaids. But they are NOT to look at me in the eyes.
Truth is, I am a cookie snob. I typically find that packaged cookie mixes are sub-par.
I know, I know. Fire up the stakes. Let’s burn the witch.
I was walking through Target on Saturday morning, wearing my Toronto Blue Jays hat, and playing a game where I make up player names in case someone ever asked me who my favorite player is. My latest one is Mark St. Clair. He was a 3rd baseman in the 90s. Had a .400 batting average. He is not real.
Anyway, I was walking up and down the aisles of Target without a list, which is really dangerous. You can spend a lot of money in there. But when you wander unencumbered by a list, hidden in the shadows of your Blue Jays hat, you make phenomenal discoveries. I stumbled upon Momofuku Milk Bar cookie mixes.
If you do not know Momofuku Milk Bar, you do now. It’s the bakery part of the Momofuku family of restaurants, which is based in NYC, and it’s delightful. It’s incredibly whimsical and yet nostalgic, but also so simple. Flavors straight out of childhood (or straight out of a smoky hotbox).
I’m a bit too familiar with the Milk Bar website for my own good. I bought some cookies and truffles as Christmas gifts this year. But I didn’t realize they sold these mixes at Target.
I started with the Compost Cookie, one of their signature flavors. Like other Target versions of haute brands, this product is a bit cheaper than you would get it on the Milk Bar site ($6.99 vs. $16.00). But you actually get a bit more cookie for your buck. A package from Target makes a dozen. The box from the Milk Bar site makes 9. Curious.
But what is not compromised in the slightest is the flavor. I’ve had the cookies from the bakery and they taste identical to the ones that I made in my kitchen this weekend. So, I stand corrected. Some cookie mixes can live up to the real thing. Mea culpa.
My friend Natalie saw my Instagram post about the mixes on Saturday and requested “a review with photos and lots of adjectives.” So without further ado, this is for you, Natalie. And anyone else who managed to make it through all the “jokes” to the point of the post.
Ok, adjectives. Um. Well. Yikes. Ok. These cookies are good. Err, no. They’re delicious.
No, those are fluff words that mean squat. Has watching Alton Brown taught me nothing??!
These cookies are perplexing. You shouldn’t want to like them but you do. They shouldn’t make sense but they do. They’re sweet. They’re super sweet. Chocolate chips and butterscotch chips combined put it almost over the edge. But then you come across the potato chips and the pretzels, which give a much-needed punch of salt. It’s a well-balanced cookie.
It’s also a cookie that is has great texture, almost like a granola bar. The crunchy pretz, the flaky chip, the thick oats. For all the stuff that is in it, it is packed full of flavor, but finishes really light. The cookies bake up soft in the middle, but caramelized on the edges.
This would be the cookie your grandma would make if you got your grandma kinda high. And everybody would love them. Regular grandma. High grandma. Kids. Adults.
Even the recovering snobs among us.
Momofuku Mixes are available at many but not all Target stores and on Target.com.
Check out Momofuku Milk Bar for their whole line of products. They ship pies, cakes, cookies, trufflies, mixes, cookbooks, etc. Word on the street is that the truffles are the tits.