Food-vertisment: Sargento Commercials make me Swiss-cidal

Let’s play Specific Desert Island.

You’re trapped on a desert island. You have all sorts of islandy things to eat: pineapples, warthogs, fishes, rum. But you get to bring a lifetime supply of any one item with you. What is it?

There is no wrong or right answer here, people.

Except my answer is the right answer and every other answer is the wrong answer.

Don’t you see? It’s cheese. You won’t find cheese in the wild. You won’t find cheese in the sea. You can’t make cheese from a pig. And if you can and one of you has tried it, please don’t tell me.

Cheese. Cheese is the answer. Cheeses is the reason for the season. I’m not exaggerating when I tell you that I have 8 types of cheese in my fridge right now. How many types can I eat at once? I don’t know. CHALLENGE ACCEPTED.

I was watching the best episode of Chopped ever yesterday. They had an Amateur’s Brawl and it’s an absolute delight. Drew Magary of Deadspin finally got his chance to compete after his application for the show went viral a few years back.

This episode of Chopped was brought to us by the good people of Sargento. They’re Real Cheese People. #RealCheesePeople

Charles what now?

I’m including a video that I shot from my TV. Apologies for the terrible quality.

 

Did no one at the cheese company realize that CHEESE is one letter off from CHEESY? Apparently the writer of this spot set out to write the cheesiest muenster-fucking script there ever was. I take some serious issue with it.

You’re cheese people? Like, a person made of cheese…? You want a piece of real and a slice of legit? If you’re such a real cheese person, why don’t you put your legit where your mouth is and put a piece of cheese in your mouth.

A slice of legit. What does that even mean? Seriously. I make up phrases all the time. (I take you back 2 paragraphs to “muenster-fucking.”) But a “slice of legit.” That’s puffery.

Now, don’t think I don’t understand what they’re going for here. They want us to REALLY understand that their cheese is real cheese. They’re trying to distinctly differentiate themselves from Kraft singles, which is “processed cheese food.” This is actual cheese. Made from actual milk. For real cheese people.

And real cheese people are authentic. And legit.

Like these two guys.

#RealCheesePeople

#RealCheesePeople

These two guys who look like they were just told their wives have been killed by wolves in the barn behind them and then forced at gunpoint to hold up this picture of distant relatives for a TV shoot.

Seriously. These guys look like they HATE cheese. And barns. And definitely wolves. They certainly don’t get off on the creamy mouthfeel of a piece of camembert. Or the oniony bite of a piece of cotswold. These are not people who have bought cheese for their best friend as a birthday present. (Yes, I have done that. What of it?)

But these guys dweebs. These dweebs live their life shredding authenticity wherever they go. They’re so mother-feta legit.

Listen, I could get all arrogant about who wrote this piece of real. (Get it?) But…who approved it?

Seriously. Who thought that this made anyone want to buy cheese?

This commercial is a handjob for the Sargento family. And I think that we can all tell by their faces that they’re not having a very good time.

But hey. If there’s one thing we can say about them, is that they’re real cheese people.

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3 thoughts on “Food-vertisment: Sargento Commercials make me Swiss-cidal

  1. how does one get into the “cheese as a birthday gift” tier of friendship? Because that is clearly now a life goal. Is that the same tier as “publix cookies and subs as a birthday meal”? Also, muenster-fucking. I Camembert it. Gouda job.

  2. […] types of cheese (cow/goat/other) (what the shit is the other?) (oh god, I hope it isn’t pig). But I’m going to tell you a few things they’re not going to tell you. A) Buy what […]

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